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Al-Khair Group of Companies is a history of dedicated efforts for growth Foam Industry in Pakistan. The Group started its path of prosperity in the year 1980 as a Limited Company with a small base and locally manufactured machinery but the hard targets as set out by the Chairman keep the company growing day by day. After a short span of 5 years the company was known as third largest foam supplier in Pakistan.
The new manufacturing premises were constructed with a view to expand the activities of the Company at Gadoon Amazai Industrial Estate
SWABI and imported plant also installed to enhance the production capacity to meet the growing demand of foam and allied products.
In the year, 1995 the Company got listed with all the three stock exchanges in Pakistan and the steady growth of the Company enabled it to declare handsome dividends to the Investors of the Company.
The history of growth is not ended with one manufacturing unit but ever expanding activities and aggressive marketing techniques resulted into growth in demand of products as well as the need to establish a new company at Mirpur was also in the line of progressive planning by the management of the Company.
Right now, All the three premises are working under the umbrella of one management and growing as fast as can be imagined. |
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Business |
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| The Company manufactures foam and foam products of various qualities under the brand names of: |
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First
Range |
Second
Range |
Third
Range |
| Five
Star |
Margalla |
Foamax |
| Decent |
Fancy |
Super
One |
| Eagle |
Vicky |
Marshall |
| Rahber |
Marina |
Rani |
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Sales |
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Al-Khair has sales outlets in
150 cities in Pakistan. The company in an effort to improve its market share of
30%, has recently hired the previous senior executive of Marketing, Lipton Pakistan Limited, who is helping extend operations in the South of the country, especially Karachi. These efforts will be augmented by advertising campaign and increased incentives to their dealers. |
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Competitors |
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The major competitors in the market are Master Foam, Diamond Foam, Mehran Foam, Cannon Foam and United
foam. |
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Industry |
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It is estimated that the foam industry will experience a growth of 10% per annum for the next five years. |
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Raw
Materials |
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The basic raw material used in the process are
Polypropylene Glycol Polyol (PPG) and TDI (Toluene Di Isocynate) and few activators like Amines 33 LV, Tin Kosmos, Silicon and Kraft Paper, Pigment,
Metheylene Chloride. The Basic raw materials, petrochemicals, are imported from the international market and their prices vary with oil prices fluctuations. The price of
PPG have historically been in the range of US $ 1000 - 1300 and of
TDI US $ 1800 - 2000 per ton. Presently, the import duties levied on the import of
PPG and TDI stand at 15% and 10% respectively. |
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Other
Benefits |
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No District Tax and Octroi is payable on Foam Products manufactured in Azad Jammu & Kashmir for 5 years. |
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Plant
& Machinery |
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The company currently has three units in Gadoon. The latest unit, the best of its kind, is from
Cannon Viking, U.K.., it is also the largest unit in Pakistan. It manufacturers the full range of low and high density foam. |
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Expansion
Strategies |
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The company is expanding to each and every part of the country (approximately 200 new expansions) and at the same time coming up with new products for widening its product line. This will enable it to not only expand its existing
customer base but to also tap new segments. |
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Sales
Tax |
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The Azad Government of Jammu & Kashmir has exempted the Foam products from the Sales Tax for 5 years from the date of commercial production. |
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Excise
Duty |
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The Azad Government of Jammu & Kashmir has exempted the Foam products from the Excise Duty Exemption for 5 years from the date of commercial production. |
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